Refining & Marketing

Marketing

Our marketing strategy - a set of relationships between various industrial sectors are intertwined in our marketing procedures at every given time

Our Marketing concept brings into focus for the seller (Our Refinery) and the customer. Marketing involves the study of the needs and requirements of the buyer to take account of them in the production of goods. The ultimate goal of marketing is to meet buyers needs and preferences.

Given this theoretical premise all our customers are divided into two groups, more precisely, we can formulate that buyers may be people (retail customers) and the company (as the main wholesale customers the range of products and individual consumers unique products).

Thus, the division in the industrial and consumer marketing is dependant on the buyer (target purchase). Accordingly, if the buyer and the purpose of buying retail is private consumption, then the consumer marketing hence noting if the buyer and the purpose of buying wholesale is the industrial consumption or resale.

Our Marketing is reduced mainly to working with the consumer. Methods of working with retail and wholesale customers naturally are fundamentally different from each other due to the behavioral differences. There are certain rules of behavior and motivation purchase than in consumer markets. Obviously, at our company we implement different policies, prices, communications and marketing strategy in this event.

The subject of our Petroleum and Crude oil Marketing strategy is a set of relationships between the sectors of the market arising from their business activity - relationship sales.

Petroleum and Crude oil Marketing strategy is aimed at the promotion of our petroleum products to organizations and businesses that purchase them for use in the manufacture or resale. This Marketing strategy covers the whole complex of relationship between entities, implemented within the boundaries of a particular area or industry.

The range of exported petroleum products is diversified and includes gasoline, diesel fuel, fuel oil, several other types of products. Diesel fuel accounts for the biggest share of exports.

Our strategic priorities in developing marketing infrastructure include creating its own marketing channels providing maximum access to consumers. The Group is actively expanding its marketing network in order to develop small wholesale of engine fuels in the key regions.

Bashpetrol also owns several large marine terminals that enjoy favorable locations and ensure efficient exporting of crude oil and petroleum products. Seeking to improve the balance between its export capacity and planned crude oil and petroleum product output, the Company implements a comprehensive program to upgrade and further expand its marine terminals